Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

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Random House Publishing Group, Feb 11, 2008 - Business & Economics - 336 pages
2389 Reviews
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

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User Review  - Sonya.Contreras - LibraryThing

I wish that I'd read this book when I was teaching school. The principles and ideas presented enable anyone who speaks, teaches, communicates, writes,....evaluate what they say and how they say to ... Read full review

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User Review  - marshapetry - LibraryThing

Excellent narrator, really good book! I gather that the book was a textbook because it's written to students, even has study questions at the end of each chapter. Since I'm not a marketing student ... Read full review

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About the author (2008)

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

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