Commercial Art Techniques: A Practical Self-instruction Course and Reference Handbook |
Common terms and phrases
acetate advertising airbrush applied art directors artwork black and white blade combination COMMERCIAL ART TECHNIQUES commercial artist completely washable copy Craftint crayon Croquill pen dark dots drawing paper drawn drybrush edge engraver etching finished flat French curve frisket Gab gabardine sport gabardine sport shirts graded graphic gray tones halftone Heusen highlights horizontal illustration inch India ink Jon Whitcomb KODAK layout lettering Lord & Taylor Lynd Ward magazine mask material mechanical medium NATIONAL CRIME SYNDICATES negative newspaper opaque color original paint pastel pattern Paul Rand pen and ink pen line pencil photograph plate printed production ralph maurello rendering reproduction retouching Rossboard rough rubber cement ruling pen scratch scratchboard serifs shading sheet shown in Fig sketch soft solid black Solotone sheet stencil stipple stroke studio surface T-square tempera tion tracing paper transparent type face values various vertical wash watercolor white lines width