Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Free Press, 1980 - Competition - 396 pages
Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.

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Contents

PARTI General Analytical Techniques
1
CHAPTER
4
GENERIC COMPETITIVE STRATEGIES
34
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