Competitive Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.
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PARTI General Analytical Techniques
GENERIC COMPETITIVE STRATEGIES
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ability achieve advantage allow analysis approach areas bargaining barriers become benefits build buyers capacity capital cause Chapter commitment common competing competitive competitors cost create customers decision decline demand depends determine differentiation discussed distribution dustry early economies economies of scale effective entrants entry entry barriers equipment example existing exit experience face factors Figure firm firm's forces fragmented functional future gain global goals growth identify important improve increase industry integration internal investment involve lead less lower major manufacturing market share maturity ment mobility moves occur operations particular performance policies position potential probable problem profits purchasing raise relative result retaliation returns risk scale selling serving significant situation sources strategic group strategy strengths structure substitute success suppliers tion unit usually vertical