Competitive Strategy: Techniques for Analyzing Industries and CompetitorsMichael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully. |
Contents
PARTI General Analytical Techniques | 1 |
GENERIC COMPETITIVE STRATEGIES | 34 |
A FRAMEWORK FOR COMPETITOR ANALYSIS | 47 |
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ability above-average achieve announcements areas assets bargaining power benefits brand business unit buyers capital cash Chapter commitment competing competitive forces competitive strategy competitor analysis cost advantage cost leadership create customers decision decline demand discussed distribution channels dustry economies of scale effective emerging industries entrants entry barriers equipment example exit barriers factors firm firm's fixed costs fragmented industries global competition goals growth identify important increase indus industry evolution industry structure industry's innovations input internal investment involve lead low-cost major manufacturing market share maturity ment minicomputer mobility barriers moves oligopoly operations overall particular policies position potential price sensitive product differentiation product line profits proprietary purchasing recreational vehicles relative retaliation risk rivalry segments seller selling shifts signals significant situation sources strategic group structural analysis suppliers switching costs target tegic tion usually vertical integration