Media/Impact: An Introduction to Mass Media: An Introduction to Mass Media

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Cengage Learning, 2006 - Language Arts & Disciplines - 416 pages
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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic
 

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Contents

Mass Media and Everyday Life
2
Books Rearranging the Page
28
Newspapers Expanding Delivery
48
Magazines Targeting the Audience
70
Recordings Demanding Choices
88
Radio Riding the Wave
104
Movies Picturing the Future
126
Television Changing Channels
148
News and Information Getting Personal
232
Society Culture and Politics Shaping the Issues
254
Law and Regulation Rewriting the Rules
276
Ethics Placing Responsibility
312
Global Media Discovering New Markets
336
Glossary of Media Terms
361
Media Information Guide
365
Chapter References
373

Digital Media Widening the Web
172
Advertising Motivating Customers
200
Public Relations Promoting Ideas
218

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About the author (2006)

Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

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