McDonald's: Behind the Arches
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
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McDonald's: behind the archesUser Review - Not Available - Book Verdict
"The history of the McDonald's system is the story of an organization that learned how to harness the power of entrepreneursnot several, but hundreds of them.'' This work is not the story of Ray Kroc ... Read full review
Review: McDonald's: Behind The ArchesUser Review - Satya - Goodreads
As the name suggests , it gives an amazing insight into the story behind one of the world's largest Fast Food chains.Contrary to the obvious , the story behind the name itself is a surprise for me ... Read full review