McDonald's: Behind the Arches

Front Cover
Bantam Books, 1999 - Business & Economics - 486 pages
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.

What people are saying - Write a review

McDonald's: behind the arches

User Review  - Not Available - Book Verdict

"The history of the McDonald's system is the story of an organization that learned how to harness the power of entrepreneursnot several, but hundreds of them.'' This work is not the story of Ray Kroc ... Read full review

Review: McDonald's: Behind The Arches

User Review  - Satya - Goodreads

As the name suggests , it gives an amazing insight into the story behind one of the world's largest Fast Food chains.Contrary to the obvious , the story behind the name itself is a surprise for me ... Read full review

Other editions - View all

Bibliographic information