The Complete Guide to Marketing Your Law PracticeThis guide presents tactics for marketing a law practice. It includes sample worksheets, marketing plans and step-by-step guidelines, covering: writing newsletters, articles and brochures; Internet marketing; public relations plans; and voice mail, email and videoconferencing. |
Contents
Chapter | 3 |
Chapter | 13 |
Overview of the Strategic Marketing Plan | 22 |
Copyright | |
22 other sections not shown
Common terms and phrases
activities advertising audience budget build business development CD-ROM client relationships client satisfaction client service clients and prospects communication competition contacts create cross-selling e-mail example existing clients expertise extranet fee arrangement fee structure firm brochure firm's Fish & Richardson focus goals hourly rate identify important in-house counsel industry internal Internet Internet marketing interviews intranet issues Janofsky & Walker Jim Durham keting law firm marketing lawyers legal services litigation mailing list market research marketing database marketing efforts meet Montafia newsletters niche obstacles offer opportunities organizations partner potential clients practice area practice group presentation professional profitable prospective clients public-relations quantitative research questions rainmakers referral sources response revenue risk seminars skills solo specific staff strategic marketing plan strategic planning strategy success survey target tion track understand videoconferencing voice mail World Wide Web