The Complete Guide to Marketing Your Law PracticeThis guide presents tactics for marketing a law practice. It includes sample worksheets, marketing plans and step-by-step guidelines, covering: writing newsletters, articles and brochures; Internet marketing; public relations plans; and voice mail, email and videoconferencing. |
From inside the book
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Page 20
... clients . Research of these companies can be performed ( by the firm's librarian , if available ) and a one - page marketing plan can be developed for each prospective client . This makes it easier to track marketing success or failure ...
... clients . Research of these companies can be performed ( by the firm's librarian , if available ) and a one - page marketing plan can be developed for each prospective client . This makes it easier to track marketing success or failure ...
Page 34
... Prospective Clients to Generate New Business The firm needs to take a more proactive approach to business development . If the right process is followed within key niche areas , the firm will secure new clients . The firm must bring in ...
... Prospective Clients to Generate New Business The firm needs to take a more proactive approach to business development . If the right process is followed within key niche areas , the firm will secure new clients . The firm must bring in ...
Page 35
... client list within each selected niche area , and research will be performed to develop a marketing plan for each . Ten prospective clients will be targeted , then individuals will gather information on these clients ( their bankers and ...
... client list within each selected niche area , and research will be performed to develop a marketing plan for each . Ten prospective clients will be targeted , then individuals will gather information on these clients ( their bankers and ...
Contents
Chapter | 3 |
Chapter | 13 |
Overview of the Strategic Marketing Plan | 22 |
Copyright | |
22 other sections not shown
Common terms and phrases
activities advertising audience budget build business development CD-ROM client relationships client satisfaction client service clients and prospects communication competition contacts create cross-selling e-mail example existing clients expertise extranet fee arrangement fee structure firm brochure firm's Fish & Richardson focus goals hourly rate identify important in-house counsel industry internal Internet Internet marketing interviews intranet issues Janofsky & Walker Jim Durham keting law firm marketing lawyers legal services litigation mailing list market research marketing database marketing efforts meet Montafia newsletters niche obstacles offer opportunities organizations partner potential clients practice area practice group presentation professional profitable prospective clients public-relations quantitative research questions rainmakers referral sources response revenue risk seminars skills solo specific staff strategic marketing plan strategic planning strategy success survey target tion track understand videoconferencing voice mail World Wide Web