Business Forecasting

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Irwin/McGraw-Hill, Jan 1, 1998 - Business & Economics - 490 pages
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This is a business forecasting text that is appropriate for courses in business schools. It focuses on the methods that professional forecasters have found useful and provides a practical tool for students and practitioners. The examples used apply to the Windows version of SORITEC, a commercial software forecasting package. Real-world perspective is given by sidebars written by practitioners and emphasis is placed on the visual inspection of data.

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Two Simple Naive Models
Forecasting Sales of The Gap

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About the author (1998)

Mt. Pleasant, MI; Professor, Department of Marketing; Central Michigan University

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