The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

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Harper Collins, Aug 10, 2010 - Business & Economics - 240 pages
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In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.


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The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

User Review  - Caroline Geck - Book Verdict

Marketing is often defined with the four Ps: product, promotion, place, and pricing. Ott (CEO & founder, Exponential Edge, Inc.) is revolutionizing marketing by adding the concept of time. Dimensions ... Read full review

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No one has enough time today. In her heavily researched book, corporate strategist Adrian C. Ott explores this issue and its implications for businesses. She proposes innovative practices that transform consumers’ increasing lack of time into a fulcrum that can boost sales. Conscious of her readers’ time limitations, Ott provides handy “Two-Minute” capsules that summarize each chapter’s main points. getAbstract recommends Ott’s timely advice and her new methodologies for increasing your sales while saving your customers time and trouble.
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About the author (2010)

Adrian C. Ott, CEO and founder of Exponential Edge, Inc., was called "one of Silicon Valley's most respected (if not the most respected) strategist" by Consulting magazine. She has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today's exponential economy. Prior to founding Exponential Edge, she was an HP executive who was recognized in an annual report for "infusing HP with new revenue streams and new technologies and new business models." She holds an MBA from the Harvard Business School and a BS from UC Berkeley. She lives in the San Francisco Bay Area.

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