The Long Tail: Why the Future of Business Is Selling Less of More
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics."
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
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Review: The Long Tail: Why the Future of Business is Selling Less of MoreUser Review - Do Thanh - Goodreads
First of all, I have to admit, this book can be summarized into an article (it was originally an article from Wired). However, the book did it jobs with researches and case studies in order for us to ... Read full review
Review: The Long Tail: Why the Future of Business is Selling Less of MoreUser Review - Rahul D'cunha - Goodreads
The power dynamics between the producer and the consumer is undergoing a paradigm shift as Chris Anderson explores in his 2008 book on the Long Tail of consumer demand.Never before has the consumer ... Read full review