Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More

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Hyperion Books, Jul 8, 2008 - Business & Economics - 267 pages
80 Reviews
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix

"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

--Eric Schmidt, CEO, Google

"Anyone who cares about media . . . must read this book."

--Rob Glaser, CEO, RealNetworks

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In order for The Long Tail to make up a viable business option, the cost of storage and the cost of delivery has to go so low that selling more of low-volume individual, 'niche' product collectively overtakes selling less numbers of high-volume 'hits'.
Once, the referrals and reviews create a definitive demand for the niche product, the price charged also can look upwards.
Many would think that this can happen only in a pure digital play world only.
But, the brick-and-mortar retailers also can get several pointers to critically examine the elements of their business model on the basis of several concepts outlined in the book, and can work out an altogether a radically different model that can have best of 'strong head' and a powerfully wagging 'long tail.
The book does succeed in kindling a long tail of thoughts on the subject of "Why the future of Business is Selling Less of More".

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An excellent, eye-opening book. The examples are everywhere.

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Web Style Guide, 3rd edition

Limited preview - 2008
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About the author (2008)

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

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