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LibraryThing Review

User Review  - Docpublicis - LibraryThing

Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Read full review

LibraryThing Review

User Review  - jdonlan - LibraryThing

To respond flippantly to Trav's concerns: the author was probably most concerned with selling many copies of this one book vs. a few copies of many books. Less flippantly: I found the book intriguing ... Read full review

The Long Tail : Why the Future of Business Is Selling Less of More

User Review  - Not Available - Book Verdict

Anderson (editor in chief,Wired ) first wrote "The Long Tail" as a feature story for his magazine in October 2004. It enormously influenced techies, content producers, and marketers in pointing out ... Read full review

User Review - Flag as inappropriate

In order for The Long Tail to make up a viable business option, the cost of storage and the cost of delivery has to go so low that selling more of low-volume individual, 'niche' product collectively overtakes selling less numbers of high-volume 'hits'.
Once, the referrals and reviews create a definitive demand for the niche product, the price charged also can look upwards.
Many would think that this can happen only in a pure digital play world only.
But, the brick-and-mortar retailers also can get several pointers to critically examine the elements of their business model on the basis of several concepts outlined in the book, and can work out an altogether a radically different model that can have best of 'strong head' and a powerfully wagging 'long tail.
The book does succeed in kindling a long tail of thoughts on the subject of "Why the future of Business is Selling Less of More".
 

User Review - Flag as inappropriate

Ground-breaking analysis of trends! And what an amazing concept!

LibraryThing Review

User Review  - mdstarr - LibraryThing

How the World Wide Web destroys shelves and creates business opportunities. Read full review


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