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Great read and applicable too...

User Review  - orangeandblue - Borders

This book is a must read for anyone in the web 2.0/new media space. Chris Anderson examines the democratization of media and the new economics of content creation, consumption and distribution and the ... Read full review

The Long Tail

User Review  - catsmeow4 -

This book provides a provocative look at how the Internet is changing businesses, especially businesses that deal directly with consumers. By exploiting the economics of online selling versus the ... Read full review

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An excellent, eye-opening book. The examples are everywhere.

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awsome book

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great book

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What is the major change brought to our society after we entered the netizen era? Some may say it's the free download of almost everything, or it's supre-abundance of information, or it's the gossip about anything rampant and fast on the web. But Chris Anderson tells us, what the internet has created is the "Long Tail" of almost any kind of commodities or services. The once neglected and overlooked niches become profitable. The "Hits" don't have so loud a say as before. Enterprises, if wise and aiming at long-term success, should dig deep and thoroughly to form their own long tails. Google, Amazon, Yahoo!, etc. are all successful examples.
Sagely written, this book can be read both for fun and for a serious study of our comtemporary era.

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