The benefits of e-business performance measurement systems

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Elsevier, Jul 8, 2008 - Business & Economics - 100 pages
To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment.

* Based on four years of case study research inlcuding interviews with 12 managers
* offers a distinctive view of e-business in measuring the performance of a business
* Recommendations are made based on the findings from cross case analysis

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Executive Summary
Chapter 1 Introduction
Chapter 2 Literature Review
Chapter 3 Research Methodology
Chapter 4 Individual Case Study Summaries
Chapter 5 CrossCase Analysis
Chapter 6 Discussion
Chapter 7 Conclusions and Recommendations
Literature Generated from the Project to Date

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About the author (2008)

David Barnes was born in Cleveland, Ohio and has been a life-long student of self- development and inspirational thinking. After graduating from The Ohio State University, he went to work for the Ford Motor Company. His diverse background in marketing, sales, and corporate finance put him on an executive leadership path with Ford. After ten years with the company and extensive geographical moves, David left Ford to take an executive position as Vice President of Marketing and Communications with the Dallas Symphony Orchestra.There he directed all aspects of sales, marketing, branding, and public relations for the orchestra. David left the symphony to embark on his own consulting and to deepen his knowledge and self-development, looking for accessible ways to implement these ideas in the workplace. During this period of discovery, he studied modern and historic works of the great teachers in leadership, business, inspirational thinking, and spirituality from all traditions. David co-founded Peace Of Mind Overtures with Sue-Anne MacGregor. Together, they are building a firm dedicated to providing pathways to peace of mind for individuals, families, and businesses.

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