Seven Experiments that Could Change the World: A Do-it-yourself Guide to Revolutionary Science"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping
"Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed."
"...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.
The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar. |
From inside the book
Results 1-3 of 49
... possible transmission of influences through fields would be to have a part of the colony within a portable structure ... possible to observe dramatic changes in their behaviour when the queen was disturbed or anaesthetized in the main ...
... Possible experiments I begin with the outline of the simple experimental procedure that I have tried out extensively . This was designed with a three- fold purpose . First , it is kept as simple as possible , so that it is easy to do ...
... possible to adapt . Even so , double - blind procedures do not entirely eliminate the influence of expectations , as ... possible in the naive form still prevalent today . What about the experiments proposed in this book ? Would they not ...
Contents
INTRODUCTION TO PART 1 Why puzzling powers of | 7 |
How do pigeons home? | 30 |
The organization of termites | 68 |
Copyright | |
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