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alumni analysis answer approach asked attitude behavior budget business research causal Chapter client cluster sampling complex concepts conclusion constructs content validity corporate costs criterion decision decision theory deduction defined descriptive determine discussed employees estimate ethical evaluation ex post facto example exploration exploratory factors Figure hypotheses important induction interquartile range interval scale interview investigation judge major measurement ment method nonprobability sampling Nuremberg Code objectives observation operational definition ordinal scales outcome person population predict probability problem procedures relationships reliability research design research proposal research question research study researcher's respondents sample scale scientific scientific method scores searcher selected simple random sample specific sponsor statement statistical styles of thinking suggests survey techniques theory tion types validity variables workers York