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ANOVA answer approach asked attitude behavior bibliographies business research calculated catalog causal Chapter classified cluster cluster sampling coefficient concepts consider correlation cost critical value data analysis databases decision dependent variable determine develop discussed distribution effect employees error estimate evaluation example experiment experimental exploratory Exploratory Data Analysis factors Figure Guide important indicate instrument internal validity interval interview Kendall's tau major mean measurement ment method Multidimensional scaling nonprobability sampling null hypothesis objectives observation percent personal computers population predict present pretest problem procedures product managers proposal questionnaire questions random reference regression relationship research design respondents scale scores selected significance simple random sample sources specific SPSS standard deviation statistical suggests summary Table techniques telephone tion topic Type I error validity variance York