Media Studies: Content, audiences, and production

Front Cover
Pieter Jacobus Fourie
Juta and Company Ltd, 2001 - Social Science - 616 pages
2 Reviews
Theoretical approaches to media content, tools for understanding audiences, and the basics of newspaper, television, radio, and film production are covered in this media studies textbook. An overview of text, genre, and narrative analysis provides a context for understanding the relationship of language and society to the media. Ethnographic, focus group, and psychoanalytic approaches to studying audience behavior are outlined. The basic stages of production for print, television, and radio are described, with specific information on radio preproduction, television distribution, and newspaper journalism.
 

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MEDIA STUDIES

Contents

Further reading
55
Summary
95
Summary
133
Narrative Analysis
139
Summary
176
Film Theory
183
Summary
235
Media Audiences
241
Overview
301
Summary
318
Summary
335
Summary
378
Overview
384
Summary
400
Summary
440
Summary
475

Summary
259
Summary
279
Summary
297
Summary
530
Summary
573
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About the author (2001)

P. J. Fourie is head of the department of communication at the University of South Africa and is a senior scholar in communication science in South Africa.

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