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academic actual project Adult Learners advertising American analysis techniques anthropology apply articles available AWARENESS based basic budget challenge ads choose to challenge class coding sheet common complete computer coding computer run concepts of research concerned Consumer Economics consumer education consumption science Continued counter ads cross-tabulations data collection Decision-Making develop Director discipline of consumption Economic Education economist Editor fact factor Federal field FORUM Free to Choose given a copy goals grade guide Home Economics Association hypotheses idea identify information instructor insult ject Journal know knowledge laundry ledge Linck linear Mansfield State College Memphis State University obsolete Ohio University one-hour segment order original past philosophy practice Preface principles Professor program puter questionnaire Rader regression replication report research design sample satire secondary data semester Simulated Research Projects social sometimes difficult step Students learn study sumer teaching television test textbook theory tion VIEWPOINTS WANTED