Advertising as Communication

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Methuen, 1982 - Advertising - 230 pages
This book is meant to provide some basic ideas, concepts and material for the study of advertising. It draws on work from a number of fields but revolves around the core concept of communication. Much of the book is in the form of a survey of existing material, and the second half in particular deals with questions of method and how to study advertisements rather than with extended examples of anlysis.

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Contents

What is advertising?
2
Mass communications
9
The origins and development of advertising
15
Copyright

8 other sections not shown

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