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EEG ONLINE INFORMATION PROCESSING
PHYSICAL SALIENCE AND VIGILANCE TASK
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1st Factor Advertising alpha blocking alpha power alpha-power blocking brain increased relative categorically similar category accessibility changing scene memorability cognitive exercise Cognitive Psychology content similarity contiguous scenes correlation dissertation research distance between Sp's EEG measures effect ESTP event similarity example factor analysis greater half seconds he/she hemispheric lateralization Higgins and King higher his/her memory holistic approach hypotheses Illusory Correlation information processing model information-processing informational elements intensified manner interaction variable Krugman learning task left hemisphere level of cognitive LHAB increases literature survey McArthur memorability of Sp on-line information processing onset and Sc's person physical attributes physical contrast piecemeal approach preceding scene Proposition Psychology psychophysiology RECO RHAB right hemisphere Rothschild and Hyun scene characteristics scene pairs Sp's content Sp's onset stimulus subjects target scene's memorability target scene's onset temporal distance TV ad scene TV-ad undertaken undertakes the learning undertakes the vigilance variables variance vigilance task vigilance-task stage