Small Business Solutions: E-commerce
Grow your online business. Grow your business on line. What are the keys to a winning e-commerce site ? If you're an entrepreneur launching a new venture, or you're expanding your brick-and-mortar business to the Web, this book can help you make the right decisions to compete-and prosper-in the digital marketplace. " Small business solutions for e-commerce " packs the expert guidance you need to build and run a small-business dot-com using Microsoft technologies and services. It's a business guide-not a technical reference-but you'll get conversant enough in the technology to be able to choose the right tools and vendors to support your initiatives. Discover how to : plan and build your site-organizing the structure, content, "front end" and "back end". Understand what kinds of operations require a database and transaction processing system. Know what questions to ask a Web developer before you hire one. Apply the online brand-building strategies that create a positive, customer-focused identity for your company, products, and services. Protect your Web content through trademarks, copyrights, and licensing. Get tips for building a "sticky" site that attracts traffic and keeps customers coming back. Budget and allocate resources for ongoing site maintenance. Understand why good customer service is even more critical on the Web-and learn the metrics for measuring your site's success.
What people are saying - Write a review
We haven't found any reviews in the usual places.
advertising audience back end banner ad bCentral Site Manager branding browser budget building catalog Chapter color company’s consider contract cost create credit card customer service customer’s database developer directory structure discussion group document domain name Domain Naming System e-commerce venture e-commerce website email newsletters example extranet flat file database fonts Forrester Research FrontPage goals graphics hard disk hire hosting images Intemet Internet intranet keep launch ListBot META tags Microsoft FrontPage middleware navigation offer option percent promoting purchase questions search engines sell server simply site’s someone specific staff success survey tags target tion trademark traffic transaction system user’s users vendor web browser web server what’s you’ll