Small Business Solutions: E-commerceIntended as a business guide rather than a technical reference, this book offers advice on starting and operating a small business on the internet, using Microsoft technology. It covers matters such as the planning of a site, the uses of a database and transaction-processing system, the hiring of a Web developer, on-line brand-building strategies, trademark protection, budgeting, and customer service. Kienan is an e-commerce consultant with Tauber Kienan Associates. |
Contents
Part | 1 |
What Do You Intend to Accomplish? | 8 |
Who Is Your Customer? | 21 |
Copyright | |
21 other sections not shown
Common terms and phrases
advertising audience back end banner ad bCentral Site Manager branding brick-and-mortar browser budget building catalog Chapter color company's consider cost create credit card customer service customer's database developer discussion group document domain name Domain Naming System e-commerce venture e-commerce website example extranet flat file database Forrester Research FrontPage goals graphics hard disk hire hosting images insourcing intranet keep launch ListBot logo META tags Microsoft Excel Microsoft FrontPage middleware navigation Note offer option percent promoting purchase questions search engines sell server simply site's someone specific staff success survey tags target tion trademark traffic transaction system users vendor VerticalNet web browser web server