Marketing Violent Entertainment to Children

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Nova Publishers, 2007 - Law - 132 pages
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This book deals with the entertainment industries and their engagement in widespread marketing of violent movies, music, and electronic games to children that is inconsistent with the cautionary messages of their own parental advisories and that undermines parents' attempts to make informed decisions about their children's exposure to violent content.
 

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Contents

Introduction
1
Motion Pictures
5
Music Recordings
17
Electronic Games
31
Conclusion
43
Marketing Violent Entertainment to Children A Workshop on Industry SelfRegulation
47
Mystery Shopper Survey
59
Data Collection Methodology and Television and Print Demographics
75
Internet Surveys
83
Index
127
Copyright

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Page 119 - G GENERAL AUDIENCES. All ages admitted. PG PARENTAL GUIDANCE SUGGESTED. Some material may not be suitable for children. PG13 PARENTS STRONGLY CAUTIONED. Some material may be inappropriate for children under 13.
Page 1 - Do the motion picture, music recording and electronic game industries promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience? And, are these advertisements intended to attract children and teenagers? After a comprehensive 15-month study, the Commission has found that the answers to both questions are plainly "yes.
Page vii - Report found that the three entertainment industries had engaged in widespread marketing of violent movies, music, and electronic games to children that was inconsistent with the cautionary messages of their own parental advisories and that undermined parents' attempts to make informed decisions about their children's exposure to violent content.
Page 120 - Informational - Overall content of product contains data, facts, resource information, reference materials or instructional text • Intense Violence - Graphic and realistic-looking depictions of physical conflict. May involve extreme and/or realistic blood, gore, weapons and depictions of human injury and death • Language - Mild to moderate use of profanity Lyrics - Mild references to profanity, sexuality, violence, alcohol or drug use in music • Mature Humor - Depictions or dialogue involving...
Page vii - In September 2000, the Federal Trade Commission issued a report requested by the President and Congress entitled, Marketing Violent Entertainment to Children: A Review of Self- Regulation and Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries.
Page 121 - Graphic references to and/ or depictions of sexual behavior, possibly including nudity • Suggestive Themes - Mild provocative references or materials • Tobacco Reference - Reference to and/or images of tobacco products • Use of Drugs - The consumption or use of illegal drugs • Use of Alcohol - The consumption of alcoholic beverages • Use of Tobacco - The consumption of tobacco products • Violence - Scenes involving aggressive conflict Online Rating Notice Online games that include user-generated...
Page 120 - Titles rated AO — Adults Only have content suitable only for adults. Titles in this category may include graphic depictions of sex and/or violence.
Page 120 - Vulgar and/or crude jokes and antics, including "bathroom" humor. mature sexual themes Provocative material, possibly including partial nudity. mild language Mild references to profanity, sexuality, violence, alcohol, or drug use. mild lyrics Mild references to profanity, sexuality, violence, alcohol, or drug use in music. mild violence Mild scenes depicting characters in unsafe and/or violent situations. nudity Graphic or prolonged depictions of nudity. partial nudity Brief and/or mild depictions...
Page 120 - Titles rated T — Teen have content that may be suitable for persons ages 13 and older. Titles in this category may contain violent content, mild or strong language, and/or suggestive themes.
Page vii - Report and that undermined parents' attempts to make informed decisions about their children's exposure to violent content. In addition, the Commission found that advertisements for such products frequently failed to contain rating information. Finally, the Commission reported on the results of an undercover "mystery" shop by unaccompanied teens, aged 13-16, of retailers and movie theaters. The young shoppers were able to buy M-rated electronic games and parental advisory-labeled music recordings...

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