Me 2.0: Build a Powerful Brand to Achieve Career Success

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Kaplan Pub., Mar 31, 2009 - Business & Economics - 256 pages
2 Reviews
The handbook for surviving and thriving in the digital age. Highlights include:
  • An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
  • Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
  • A complementary website ( with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
  • Proven advice on branding from leading industry experts.
  • Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
  • Strategies for creating an online and offline presence for career protection and self-promotion.

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Brilliant and driven by the zest and the passion to help others!

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Dan Schawbel’s book teaches college students and those who are new to the world of work how to build and promote their personal brands so they can approach the job market with confidence instead of fear. While the book targets Gen Y, other age groups can benefit from Schawbel’s detailed advice on building a personal brand by using various online tools. A personal brand not only helps you get hired – even for a first job – and move up the ladder, it also leads to opportunities and advancement. Even though people often regard a “me, me, me” attitude and self-promotion as negative, Schawbel assures you that it makes sense to focus on yourself as you build your brand. After all, you are the best person to advertise your abilities and expertise. getAbstract finds that this book provides in-depth instructions for developing your personal reputation and brand without making you feel like an egotistical self-promotion machine.
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About the author (2009)

Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog,, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.

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