Reading Ads Socially
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Commodity form and advertising form
2 ADVERTISING AND THE PRODUCTION OF COMMODITYSIGNS
Reification and advertising form
The story of the family and how it saved capitalism from itself
Gender relations and the dialectics of appearance in ads
6 COMMODITY FEMINISM
Other editions - View all
abstracted ad’s adver advertising form aesthetic agenda ambiguity appearance audience become Blues body Calvin Klein camera campaign capital capitalist caption codes cologne commodiﬁed commodity culture commodity fetishism commodity form commodity-signs conﬁrms consumer consumption context corporate currency decoding deﬁned deﬁnition depicted differentiate discourse encoding equivalence exchange value female femininity feminism fetishism ﬁeld Figure ﬁlm ﬁnd ﬁrst ﬁt fragrance frame hegemony identiﬁes identity ideological individual interpretive jeans L’Eggs L’Oréal labor Levi Levi's Levi’s lifestyle logic look magazines male gaze mass media McDonald's meaning systems mortise narrative object of desire one’s paleosymbolic pantyhose pastiche perfume photographic political economy polysemy positioning concept postmodern pseudo-individuality Ralph Lauren readers reading Reebok reﬂection reﬂexivity reiﬁcation reiﬁed relationship reproducing Revlon scene semiotic sexual sign values signiﬁer and signiﬁed social relations space speciﬁc structure style symbolic viewers visual wear Williamson woman women