We buy more flowers a year than we do Big Macs, spending $6.2 billion annually. We use them to mark our most important events, to express sentiments that might otherwise go unsaid. And we demand perfection. So it’s no surprise that there is a $40 billion global industry devoted to making flowers flawless.
Amy Stewart takes us inside the flower trade—from the hybridizers, who create new varieties in the laboratory, to the growers, who produce flowers by the millions (often in a factory-like setting), to the Dutch auctioneers, who set the bar (and the price), and ultimately to the neighborhood florists orchestrating the mind-boggling demands of Valentine’s and Mother’s Day. There’s the breeder intent on developing the first blue rose; an eccentric horticultural legend who created the world’s most popular lily; a grower of gerberas of every color imaginable; and the equivalent of a Tiffany diamond: the “ Forever Young” rose.
Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained—and lost—by tinkering with nature.
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LibraryThing ReviewUser Review - Dejah_Thoris - LibraryThing
In Flower Confidential: The Good, the Bad and the Beautiful Amy Stewart has drawn an entertaining and informative picture of the commercial cut flower industry. Including just enough historical ... Read full review
FLOWER CONFIDENTIAL: The Good, the Bad, and the Beautiful in the Business of FlowersUser Review - Jane Doe - Kirkus
An engaging mix of botany, history and commerce highlighted by profiles of flower mavens and close-ups of rare flowers. Stewart, a flower lover and horticultural writer (The Earth Moved, 2003, etc ... Read full review
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