Flower Confidential

Front Cover
Algonquin Books, 2007 - Business & Economics - 306 pages
112 Reviews
We buy more flowers a year than we do Big Macs, spending $6.2 billion annually. We use them to mark our most important events, to express sentiments that might otherwise go unsaid. And we demand perfection. So it’s no surprise that there is a $40 billion global industry devoted to making flowers flawless.

Amy Stewart takes us inside the flower trade—from the hybridizers, who create new varieties in the laboratory, to the growers, who produce flowers by the millions (often in a factory-like setting), to the Dutch auctioneers, who set the bar (and the price), and ultimately to the neighborhood florists orchestrating the mind-boggling demands of Valentine’s and Mother’s Day. There’s the breeder intent on developing the first blue rose; an eccentric horticultural legend who created the world’s most popular lily; a grower of gerberas of every color imaginable; and the equivalent of a Tiffany diamond: the “ Forever Young” rose.

Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained—and lost—by tinkering with nature.
 

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Interesting insight into the industry! - Goodreads
Amy is a very engaging writer. - Goodreads
Great insight into the flower business - Goodreads
Amy's a great writer. - Goodreads
This book is a selection of my book discussion group. - Goodreads

Review: Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers

User Review  - Kate KF - Goodreads

Flower Confidential is one of my favorite types of nonfiction books, the author is curious about a world and explores all angles. In this book, it's the world of cut flowers and Stewart's enthusiasm ... Read full review

Review: Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers

User Review  - Lizzy - Goodreads

So I learned that the purpose of the flower industry is to prevent flowers from being flowers - flowers exist to make love with each other. But flower varieties that are bred for our market have no ... Read full review

All 7 reviews »

Contents

The Birds the Bees and a Camel Hair Brush
15
Engineered to Perfection
40
Growing
59
Italian Violets and Japanese Chrysanthemums
61
Acres under Glass
77
How the Dutch Conquered the World
106
Flowers on the Equator
137
Selling
171
The Dutch Auction
209
Florists Supermarkets and the Next Big Thing
237
Valentines Day
271
The Care and Feeding of Cut Flowers
283
Visiting Markets and Growers
285
Statistics
289
Notes
293
Selected Bibliography
303

Forbidden Flowers
173

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About the author (2007)

Amy Stewart is the bestselling author of five books on the perils and pleasures of the natural world. Her essays and commentaries have appeared on NPR, in the New York Times, and in Fine Gardening, where she is a contributing editor. Stewart is the recipient of a National Endowment for the Arts fellowship and the American Horticultural Societyrsquo;s 2010 Book Award. She lives in Eureka, California, where she and her husband own an antiquarian bookstore. Find her online at www.amystewart.com and at www.gardenrant.com.

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