David Meerman Scotts marketing bible has become a modern daybusiness classic.
This is the book every ambitious, forward-thinking, progressivemarketer or publicist has at the front of their shelf. Businesscommunication has changed over the recent years. Creative ad copyis no longer enough. "The New Rules of Marketing and PR" hasbrought thousands of marketers up to speed on the changingrequirements of promoting products or services in the new digitalage. This is a one-of-a-kind, pioneering guide, offering astep-by-step action plan for harnessing the power of the Internetto communicate with buyers directly, raise online visibility, andincrease sales. Its about getting the right message to the rightpeople at the right time - for a fraction of the cost of abig-budget advertising campaign. This new, updated editionincludes: A new introduction discussing recent changes to the world ofmarketing and PRA brand new chapter on mobile marketingAn additional chapter on real-time marketing and PRUpdated information on how to measure the success of yourcampaignsA range of new toolsFresh case studies