The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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Wiley, Jul 26, 2011 - Business & Economics - 400 pages
38 Reviews
David Meerman Scotts marketing bible has become a modern daybusiness classic.

This is the book every ambitious, forward-thinking, progressivemarketer or publicist has at the front of their shelf. Businesscommunication has changed over the recent years. Creative ad copyis no longer enough. "The New Rules of Marketing and PR" hasbrought thousands of marketers up to speed on the changingrequirements of promoting products or services in the new digitalage. This is a one-of-a-kind, pioneering guide, offering astep-by-step action plan for harnessing the power of the Internetto communicate with buyers directly, raise online visibility, andincrease sales. Its about getting the right message to the rightpeople at the right time - for a fraction of the cost of abig-budget advertising campaign. This new, updated editionincludes: A new introduction discussing recent changes to the world ofmarketing and PRA brand new chapter on mobile marketingAn additional chapter on real-time marketing and PRUpdated information on how to measure the success of yourcampaignsA range of new toolsFresh case studies

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Review: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

User Review  - Sergey - Goodreads

Well, this book has both negative and positive parts. First of all 3/4 of information presented here - is well known truth for the basic level specialists. You should read it if you don't know how ... Read full review

Review: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

User Review  - Joyce - Goodreads

This was informative. Read full review

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About the author (2011)

DAVID MEERMAN SCOTT is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people's eyes to the new realities of marketing and public relations. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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