The Uses of Mass Communications: Current Perspectives on Gratifications Research

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SAGE Publications, 1974 - Language Arts & Disciplines - 318 pages
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

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Contents

About the Contributors
9
Utilization of Mass Communication by the Individual
19
The Israel Home Front
49
Copyright

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