The Uses of mass communications: current perspectives on gratifications research, Volume 1974, Part 1
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
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Psychological Motives and Communication Gratification
Functional Analysis and Mass Communication Revisited
Television as a Functional Alternative
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activity adolescents Arisaig assumptions attitudes attribution theories audience members autonomy theories birth control birth control methods Blumler broadcast campaign cognitive concept congruent correlations differential dysfunctional effects entertainment example experience factor family planning findings functional analysis functionalist gratification and avoidance gratifications approach gratifications research gratifications sought gratifications studies groups Gurevitch individual interaction interpersonal Katz Kennedy assassination knowledge Lochailort mass communication research mass media consumption McQuail measures media content media exposure media gratifications media-related medium message discrimination Michael Gurevitch Old Young Old one's orientation paradigm patterns peers perceived person perspective political popular culture predict presented Press problems programs psychological Public Opinion Quarterly radio relationship respondents role satisfaction Schramm significant situation Social Psychology society sociological sources specific structure Sveriges Radio Table talking tension theoretical theorists theory types University of Leeds variables vote watching television York Young Old Young