The Simple Art of Greatness: Building, Managing, and Motivating a Kick-ass Workforce

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Viking, 1995 - Employee motivation. - 216 pages
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Jim Mullen says, "The American employee is born energetic and raised to be competitive. Why treat him like an idiot?" He believes that the best way to make a company reach its full potential is by employing a "dangerous workforce" and imbuing it, individual by individual, with the power to make the company great. What Mullen (a self-styled iconoclast who counts Aristotle among his business heroes) offers in The Simple Art of Greatness is a brutally straighforward, hard-nosed formula for making money - and being happy while doing so.

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The simple art of greatness: building, managing, and motivating a kick-ass workforce

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President of his own small but upscale advertising agency, Mullen outlines his life and what he considers to be the secrets of his business success. Though not among the largest advertising agencies ... Read full review


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