The Simple Art of Greatness: Building, Managing, and Motivating a Kick-ass WorkforceJim Mullen says, "The American employee is born energetic and raised to be competitive. Why treat him like an idiot?" He believes that the best way to make a company reach its full potential is by employing a "dangerous workforce" and imbuing it, individual by individual, with the power to make the company great. What Mullen (a self-styled iconoclast who counts Aristotle among his business heroes) offers in The Simple Art of Greatness is a brutally straighforward, hard-nosed formula for making money - and being happy while doing so. |
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The simple art of greatness: building, managing, and motivating a kick-ass workforce
User Review - Not Available - Book VerdictPresident of his own small but upscale advertising agency, Mullen outlines his life and what he considers to be the secrets of his business success. Though not among the largest advertising agencies ... Read full review
Contents
Who Really Owns an Entrepreneurial | 13 |
Company? | 148 |
The More You Give Away the More | 165 |
Copyright | |
3 other sections not shown
Common terms and phrases
achieve actually advertising agency agency's American annual become Bert Bill France brand build career Caribbean cash client colleagues committed company's concept corporate costs create creative culture decision deductive reasoning employee's employees encourage entrepreneurial entrepreneurship environment equity ESOP experience fact fair fire forecast Formula Fords Frito-Lay growth happy hire Ian Hunter important IMSA income industry Joe Grimaldi judgment Kick-Ass Workforce leaders learned live logic ment motivation Mullen NASCAR never Occam's Razor options organization organizational Paul Silverman peers Pepsi Cola percent person philosophies policy manuals practice principles problem profit sharing race cars reason retained earnings reward sail salary senior management skills Smartfood spend standards Steve Haesche success survive taxes teach Ted Turner tell things thought tion tive ultimate ultimate sport Veryfine yacht
Bibliographic information
| Title | The Simple Art of Greatness: Building, Managing, and Motivating a Kick-ass Workforce Production Sourcebooks; 7 |
| Author | James X. Mullen |
| Publisher | Viking, 1995 |
| Original from | Indiana University |
| Digitized | Jun 2, 2010 |
| ISBN | 0670852112, 9780670852116 |
| Length | 216 pages |
| Export Citation | BiBTeX EndNote RefMan |