Visual Merchandising and Display

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Fairchild Fashion & Merchandising Group, 1991 - Architecture - 312 pages
This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

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Contents

1 Why Do We Display?
1
Display Window Construction
61
Mannequins Dimensional Forms
71
Copyright

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