Visual Merchandising and DisplayThis best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market. |
Contents
X | 1 |
Display Window Construction | 17 |
Store InteriorsWhere to Display | 23 |
Copyright | |
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Common terms and phrases
accessories aisle assorted back wall background Bloomingdale's blue ceiling chair Chapter color counter create decorative display area display window displayer displayperson draped dress effective exhibit fabric fashion fashion accessories feet Figure finish fixtures floor plan fluorescent foamcore frame front garment glass gray green grid hanger Henri Bendel incandescent inches jacket lamps ledge light look Lord & Taylor Macy's material merchan merchandise presentation metal Mother's Day open-back window outfit painted panels piece pink pinned plastic platform promotion props proscenium realistic mannequins retail ribbons risers round rack Saks Fifth Avenue screen selling floor semirealistic setting shadow box shelves shirt shoes shopper Simon Doonan slotted spotlight store planner store planning style surface sweaters T-stand technique texture trade show traffic tubes unit usually Valentine's Day vertical viewer visual merchandiser wear Woodward & Lothrop yellow York