Visual Merchandising and Display
This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
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1 Why Do We Display?
Display Window Construction
Mannequins Dimensional Forms
8 other sections not shown
accessories actual appear arms arrangement assorted background basic become better blue ceiling chair Chapter clothes color construction counter covered create decorative display displayperson drawing dress effective example exhibit fabric fashion feet Figure finish fixtures floor frame front garment glass gray green hold idea important inches inside interest keep lamps light look lower mannequin material merchandise metal object painted panels pattern piece pinned platform possible presentation printed promotion props rack realistic require retail scale screen selling separate setting shapes shirt shoes shopper shown side space stand style suggest supply surface unit usually viewer visual merchandiser wall wear window York