Visual Merchandising and Display

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Fairchild Fashion & Merchandising Group, 1991 - Architecture - 312 pages
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This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

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As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft from classic techniques to the most avant-garde developments Visual Merchandising ... Read full review

Contents

1 Why Do We Display?
1
Light Lighting 47
7
Presenting Merchandise on a Three
21
Copyright

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