Toy Monster: The Big, Bad World of Mattel
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.
Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
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LibraryThing ReviewUser Review - Carlie - LibraryThing
Oppenheimer takes the reader on a journey into the cut-throat world of the toy industry, focusing on Mattel and their many foibles and successes. Mattel attracted some of the brightest and the best to ... Read full review
Toy monster: the big, bad world of MattelUser Review - Not Available - Book Verdict
Journalist and pop biographer Oppenheimer (e.g., Front Row; Anna Wintour) here covers the more sensational side of the toy industry with this unauthorized company history of Mattel. He begins by ... Read full review