Toy Monster: The Big, Bad World of Mattel

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Wiley, Feb 2, 2010 - Business & Economics - 280 pages
2 Reviews

An eye-popping, unauthorized expos? of the House of Barbie

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.

  • Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world
  • Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company
  • Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam

Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

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LibraryThing Review

User Review  - Carlie - LibraryThing

Oppenheimer takes the reader on a journey into the cut-throat world of the toy industry, focusing on Mattel and their many foibles and successes. Mattel attracted some of the brightest and the best to ... Read full review

Toy monster: the big, bad world of Mattel

User Review  - Not Available - Book Verdict

Journalist and pop biographer Oppenheimer (e.g., Front Row; Anna Wintour) here covers the more sensational side of the toy industry with this unauthorized company history of Mattel. He begins by ... Read full review

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About the author (2010)

JERRY OPPENHEIMER has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative reporting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as Vanity Fair, and is a frequent guest on national TV interview and syndicated magazine shows, including Good Morning America, Entertainment Tonight, Extra, Anderson Cooper 360, Nancy Grace, BBC News, Fox News, and more.

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