Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
In an online and social media world, measurement is the key to success
If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.
Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
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Foreword Larissa A Grunig and James E Grunig xiv
How to Use Numbers to Get Closer to Your
Whither Measurement? 219
Measurement Resources 230