Applied Behavior Analysis

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Merrill Publishing Company, Jan 1, 1987 - Psychology - 651 pages
"Applied Behavior Analysis" provides a complete description of the principles and procedures needed to systematically change socially significant behavior and to understand the reasons for that change. This comprehensive text, appropriate for courses in basic principles, applications, and behavioral research methods, helps students, educators, and practitioners appreciate and begin to acquire the conceptual and technical skills necessary to foster socially adaptive behavior in diverse individuals.

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J personally found this book very interesting and informative


PART ONE Environment
Defining Characteristics of Applied Behavior The Complexity of Human Behavior

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About the author (1987)

William Lee Heward" grew up in Three Oaks, Michigan, rooting for his hero Ernie Banks and the Chicago Cubs. He majored in psychology and sociology as an undergraduate at Western Michigan University, earned his doctorate in special education at the University of Massachusetts, and joined the special education faculty at The Ohio State University in 1975. In 1985, Bill received Ohio State University's highest honor for teaching excellence, the Alumni Association's Distinguished Teaching Award. He has had several opportunities to teach and lecture abroad, most recently in 1993 when he served as a Visiting Professor of Psychology at Keio University in Tokyo.

Bill's current research interests focus on "low tech" methods classroom teachers can use to increase the frequency with which each student actively responds and participates during group instruction and on methods for promoting the generalization and maintenance of newly learned skills.

His research has appeared in the field's leading journals, including "Behavioral Disorders, Education and Training in Mental Retardation and Developmental Disabilities, Exceptional Children, Journal of Special Education, Learning Disabilities Research & Practice, Research in Developmental Disabilities, Teacher Education and Special Education," and "Teaching Exceptional Children."

Bill has coauthored four other textbooks, and he has written for the popular market.. His book "Some Are Called Clowns" (Crowell, 1974) chronicled his five summers as a pitcher for the Indianapolis Clowns, the last of the barnstorming baseball teams.

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