The Idea Hunter: How to Find the Best Ideas and Make them Happen

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John Wiley & Sons, Apr 4, 2011 - Business & Economics - 192 pages
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A different way of discovering and developing the best businessideas

Jack Welch once said, "Someone, somewhere has a better idea." Inthis myth-busting book, the authors reveal that great businessideas do not spring from innate creativity, or necessarily from thebrilliant minds of people. Rather, great ideas come to those whoare in the habit of looking for great ideas all around them, allthe time. Too often, people fall into the trap of thinking that theonly worthwhile idea is a thoroughly original one. Idea Huntersknow better. They understand that valuable ideas are already outthere, waiting to be found - and not just in the usual places.

  • Shows how to expand your capacity to find and develop winningbusiness ideas
  • Explains why ideas are a critical asset for every manager andprofessional, not just for those who do "creative"
  • Reveals how to seek out and select the ideas that best serveyour purposes and goals and define who you are, as aprofessional
  • Offers practical tips on how to master the everyday habits ofan Idea Hunter, which include cultivating great conversations

The book is filled with illustrative accounts of successful IdeaHunters and stories from thriving "idea" companies. Warren Buffet,Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and PixarAnimation Studios are among the many profiled.

 

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Contents

Know Your Gig
11
The Discernment
13
The Circle of Competence
17
Gigs Matter
19
INTERESTED
23
Be Interested Not Just Interesting
25
Curiosity at the Trading Post
28
Learning Machines
29
Erecting a Personal Platform of Observation
80
Write It Down
83
Get It Moving
86
Observe Yourself
88
ASSEMBLING AN IDEA PORTFOLIO
91
AGILE
99
Idea Flow Is Critical
101
The Case of the Guitar Strings
104

Your Brain Is Open
33
Defining Your Own Hunt
36
SELLING THE BEST HOUR OF THE DAY TO YOURSELF
39
DIVERSE
45
Diversifying the Hunt
47
The Color of Your Ideas
49
When Weak Ties Are Strong
51
Widening Your Intellectual Bandwidth
54
Bridging Distant Worlds
58
Ideas Are Everywhere
61
THE Is AND Ts
65
EXERCISED
69
Mastering the Habits of the Hunt
71
The Practice of Ideas
73
Begin with an Eye
75
Observing at the Ritz
77
Creating Idea Spaces at Pixar
106
Finding the Informal Bosses
110
Letting Ideas Percolate
112
When Its Time to Kill Ideas
115
Ready Set Launch
121
Create Great Conversations
129
Continuers and Terminators
132
The Value of a Na´ve Question
136
Preparing for the Big Conversation
138
Thoreau and the IDEA Assessment
143
References
151
Acknowledgments
161
About the Authors
165
Index
167
Copyright

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About the author (2011)

Andy Boynton is the dean of the Carroll School of Managementat Boston College. He was a professor of strategic leadership atIMD (International Institute for Management Development) inLausanne, Switzerland, where he created and directed the school'shighly-rated global Executive MBA program.

Bill Fischer is a professor at IMD.He previously servedas dean and president of the China-Europe International BusinessSchool, a joint venture of the European Union and Chinesegovernment, inShanghai, China.

William Bole is a journalist and a research fellow of theWinston Center for Leadership and Ethics at Boston College.

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