Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.
From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.
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LibraryThing ReviewUser Review - dgmlrhodes - LibraryThing
Interesting story about the Anheuser-Busch hostile takeover by InBev. I enjoyed reading about the rise and the personalities of those that built the empire. The book got pretty deep into discussing ... Read full review