The Business of Studio Photography: How to Start and Run a Successful Photography Studio

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Skyhorse Publishing, Inc., Jan 13, 2012 - Photography - 400 pages
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The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included. The Business of Studio Photography is the complete one-stop guide to opening and running a successful photography studio.

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What You Need to Know and What You Need To
Getting Ready
Who What When Where Why and How Much?
The Marketplace
The Studio
Marketing and Selling
High School Seniors and School Photography
Portrait Photography
Finishing and Framing
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