Brewing Battles: A History of American Beer

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Algora Publishing, 2008 - Business & Economics - 229 pages
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Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.
 

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Contents

EVERY MAN HIS OWN BREWER BREWING IN THE UNITED STATES DURING THE COLONIAL EARLY NATIONAL AND ANTEBELLUM ...
5
MORALITY FOLLOWS IN THE WAKE OF MALT LIQUOR THE BREWING INDUSTRY AND THE FEDERAL GOVERNMENT 18621898
23
DO AS THE ROMANS DO DRINKERS SALOONS AND BREWERS 18801898
47
WHO WILL PAY THE TAX? BREWERS AND THE BATTLE OVER PROHIBITION 19051933
71
BEER FLOWS REPEAL OF PROHIBITIONS 19331941
97
BEER THE MORALE BUILDER 19421952
125
MILLER TIME 19531986
149
JOE AND JANE SIX PACK 19702006
173
ACKNOWLEDGEMENTS
203
WORKS CITED
205
Proceedings and Reports
206
Newspapers and Periodicals
207
Articles
213
Pamphlets Dissertations and Unpublished Materials
214
INDEX
217
Copyright

CONCLUSION
201

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Page 13 - ... if our trade may be taxed, why not our lands ? Why not the produce of our lands and everything we possess or make use of ? This we apprehend annihilates our charter right to govern and tax ourselves. It strikes at our British privileges, which, as we have never forfeited them, we hold in common with our fellow subjects who are natives of Britain.
Page 9 - Ian R. Tyrrell, Sobering Up: From Temperance to Prohibition in Antebellum America, 1800-1860 (Westport, Conn...

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