The Age of Selfish Altruism: Why New Values are Killing Consumerism

Front Cover
Wiley, May 17, 2010 - Business & Economics - 256 pages
1 Review
Alan Fairnington has distilled the emerging attitudes towards our business and social mores, and traditional consumption habits in an insightful and highly readable forecast of twenty-first century trends and developments.

Julie Sherborne
Managing Director
ACP Magazines Asia

This book is a most important framing of our evolving marketplace. Companies, governments and NGOs need to pay attention and think through its ramifications.

Dr. Alan Middleton
Executive Director, Marketing Professor
Schulich School of Business

Timely, thoughtful and provocative.

John A. Quelch
Harvard Business School

Alan Fairnington provides a roadmap for marketers who need to understand the changing values and new perspectives of consumers. He provides a well argued review of the issues and opportunities which companies will need to grasp in this century.

Stefan Grafe
Founder and Managing Partner
Mext Consulting

A thought provoking and fascinating view of the future of consumerism. The book not only provides a global perspective, but also focuses on specific challenges facing China and other major economies.

Hong Du
Chief Operating Officer 

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A witty and insightful look at current and future trends. Informative, funny, easy-to-read and thoroughly enjoyable.


Chapter 8

Common terms and phrases

About the author (2010)

Alan Fairnington has lived and worked on four continents working at a senior level with many of the world’s largest companies in a broad range of categories. He has been a close observer of consumer trends and attitudes during his time as a director of one of the world’s largest advertising agencies and as a management consultant.

Alan has built businesses from the ground up and helped others transform their operations to meet changing economic, cultural and technological change. As a keen sailor, Alan has learned the value of anticipating different sea and weather conditions, then making the right tactical decisions. He sees the business world in the same light.

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