Alan Fairnington has distilled the emerging attitudes towards our business and social mores, and traditional consumption habits in an insightful and highly readable forecast of twenty-first century trends and developments.
ACP Magazines Asia
This book is a most important framing of our evolving marketplace. Companies, governments and NGOs need to pay attention and think through its ramifications.
Dr. Alan Middleton
Executive Director, Marketing Professor
Schulich School of Business
Timely, thoughtful and provocative.
John A. Quelch
Harvard Business School
Alan Fairnington provides a roadmap for marketers who need to understand the changing values and new perspectives of consumers. He provides a well argued review of the issues and opportunities which companies will need to grasp in this century.
Founder and Managing Partner
A thought provoking and fascinating view of the future of consumerism. The book not only provides a global perspective, but also focuses on specific challenges facing China and other major economies.
Chief Operating Officer