Infinite Possibility: Creating Customer Value on the Digital FrontierDiscover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation |
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Contents
Innovation on the Digital Frontier | |
Presenting the Richest of Experiences | |
Enhancing the World around | |
Creating an Alternate View of the Real | |
Playing with Time | |
Crafting the Most Imaginative of Experiences | |
Instantiating the Virtual in | |
Absorbing the Real World into | |
Reaching through the Realms | |
Varying the Variables | |
Fusing the Real and the Virtual | |
Act into the Future | |
Index | |
About the Authors | |
Other editions - View all
Infinite Possibility: Creating Customer Value on the Digital Frontier (16pt ... B. Joseph Pine No preview available - 2011 |
Infinite Possibility: Creating Customer Value on the Digital Frontier B. Joseph Pine,Kim C. Korn No preview available - 2011 |
Common terms and phrases
activity actual Alternate Reality apply Augmented Reality Augmented Virtuality autonomous avatar become bits body bring build Chapter consider constructed course create customers defines develop device digital technology dimensions discovered Economy effectively elements enables engaging enhance example exist expedition experience explore Figure frontier further future happen human ideas imagination individual innovation interactive learning live look Mass material matter means Media mind Mirrored Mirrored Virtuality move Multiverse nature Note objects offerings opportunities particular past physical play players possibilities present Press provides Reaching real world realm says screen Second sense shift shows simulations space stage substances things track transformations turn understand University variables virtual worlds Virtuality experience Warped York
Bibliographic information
| Title | Infinite Possibility: Creating Customer Value on the Digital Frontier |
| Authors | B. Joseph Pine, Kim C. Korn |
| Contributor | James H Gilmore |
| Publisher | Berrett-Koehler Publishers, 2011 |
| ISBN | 1605099627, 9781605099620 |
| Length | 289 pages |
| Subjects | › › Business & Economics / Consumer Behavior Business & Economics / E-Commerce / Digital Marketing Business & Economics / Management |
| Export Citation | BiBTeX EndNote RefMan |