Frozen Concentrated Orange Juice Industry: An Economic Analysis of Price Increases Following the Major Freeze of December 1962 |
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Contents
THE GROWTH OF THE FLORIDA ORANGE INDUSTRY | 7 |
THE COMPETITIVE STRUCTURE OF THE FROZEN CONCENTRATED | 15 |
PRICE AND PROFIT BEHAVIOR OF THE FROZEN CONCENTRATED | 28 |
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30 percent advertised brands Appendix Table April carry-over inventory cents Chart Commission survey competition concen concentrate producers concentrated orange juice consumption December 12 December 1962 freeze demand curve Department of Agriculture Economics entrant entry Esther Peterson estimated Federal Trade Commission Florida Canners Association Florida orange following the 1957 freeze damage freeze season frozen concentrated orange frozen orange juice grower prices high prices higher industry profits Internal Revenue Service January kindred product major freeze million boxes million gallons Minute Maid orange crop orange grove acreage orange juice concentrate orange juice industry Orange Juice Production orange production output pack Paul Rand percentage period plants prefreeze prices of frozen processor prices processor profits product differentiation production season profit rates profits before taxes Quick Frozen Foods ratio relatively retail margin retail prices season oranges severe freeze Source supply trated orange juice unadvertised University of Florida Winter Haven