Bush Versus Kerry: A Functional Analysis of Campaign 2004Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign. |
Contents
A Functional Theory of Political Campaign Discourse | 3 |
Analyzing Acclaims Attacks and Defenses | 17 |
Primaries | 33 |
Copyright | |
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2004 Democratic acclaims accounted addressed advertising American analysis appearances attacks Benoit Bush Bush's campaign discourse campaign messages chapter character utterances chi-square Clark Communication compared convention coverage criticized Dean debates defenses Democratic primary discussed policy distribution Edwards effects election emphasized example explained fact focused followed forms of policy frequently functions future plans George Gephardt goals horse race ideals important increase Iraq issues John Kerry Journal Kerry's keynote Kucinich leadership ability less Lieberman negative newspaper nomination opponents overall party past deeds personal qualities policy and character political political campaign polls positive president presidential campaign presidential candidates primary campaign radio spots reported Republican revealed Senator Sharpton significant difference sources speakers speeches spouses statements stories Table talk shows television television spots television talk shows themes tion tone topics United versus vice presidential vote voters webpages whereas x² df