Headlines From the Heartland: Reinventing the Hindi Public SphereIn the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness. Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India's ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland. |
Contents
List of Tables | 9 |
Acknowledgements | 11 |
Reinventing the Public Sphere | 13 |
The Evolution and Growth of Hindi Journalism | 33 |
A Rural Newspaper Revolution | 65 |
Creating New Media Hubs | 91 |
Local News Gatherers | 113 |
The Universe of Local News | 143 |
Caste and Communalism | 216 |
The Development Discourse | 230 |
Reconfiguring the Public Sphere | 246 |
Change and Attrition | 260 |
EpilogueHabermas Revisited | 290 |
| 298 | |
| 301 | |
About the Author 309 | |
Other editions - View all
Headlines From the Heartland: Reinventing the Hindi Public Sphere Sevanti Ninan No preview available - 2007 |
Headlines From the Heartland: Reinventing the Hindi Public Sphere Sevanti Ninan No preview available - 2007 |
Common terms and phrases
advertising Agarwal Amar Ujala areas Banswara became began Bhagalpur Bhopal Bihar caste cent Chhattisgarh chief minister circulation agent competition copies coverage created crime daily Dainik Bhaskar Dainik Jagran Dalits Delhi Deshbandhu district editions English expansion figure Gupta Gurgaon Habermas Haryana hawkers Hindi belt Hindi journalism Hindi newspapers Hindi press Hindu Hindustan increased India Indore Indrajit Roy interviewed by author interviewed by Sushmita interviewed by Vasavi issues Jaipur Jharkhand journalists June Kanpur language launched literacy localisation Lucknow Madhya Pradesh March million Mirzapur Mohan multi-edition Mumbai Nai Duniya Nava Bharat organised owners Palamu paper Paradkar party Patna political politicians Prabhat Khabar print media proprietor public sphere published Rajasthan Patrika Ranchi readers readership region reporting resident editor rural September 2005 Sevanti Ninan Shukla Singh social stories stringers Sushmita Malaviya television urban Uttar Pradesh Uttaranchal Varanasi village weekly Yadav का की के में से है