The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) StrategiesThe Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing. |
Contents
Convergence | 21 |
Consumer and product trends | 28 |
Ebusiness | 45 |
Copyright | |
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activities analysis areas assortment management automated behaviour benefits brand campaign campaign management tools Capgemini Carrefour category killers category management challenges checkout club collaboration companies competitive competitors concept consumer convenience store costs customer communication customer loyalty customer segments customer service data sharing demand forecasting differentiation efficient El Corte Inglés enable example focus global grocery retailing hard discounters identify IKEA impact implementation important in-store industry Kesko loyalty card loyalty programmes malls marketing ment needs offer optimization partners planning planograms players premium retailers private labels purchases require retail format retail value chain retailer's retailers and manufacturers rewards RFID role Sainsbury's scorecard selling shopper data shopper information shopper segments solutions space store employees store operations store-level strategy success sumer supermarket suppliers syndicated data target Tesco tion tomer trends typically value retailers Waitrose Wal-Mart