Glimmer: How Design Can Transform Your Life, Your Business, and Maybe Even the World

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Random House of Canada, Oct 13, 2009 - Social Science - 352 pages
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The first mainstream book to explore how the problem-solving, creative and insightful powers of Bruce Mau and the world’s other great designers can be applied to our everyday lives and businesses — and spawn creative epiphanies around the world.

What can be learned from great designers? How can design improve our lives? Answers abound in Glimmer. In the cutting-edge studios of Canadian design phenomenon Bruce Mau and other visionary designers, everything is ripe for reinvention — including how businesses function, children learn and communities thrive. Warren Berger, with the full cooperation of Mau, tallies and explores the deceptively simple principles that steer design’s vanguard — “ask stupid questions,” “begin anywhere” and “make hope visible” — and illustrates how these and other such principles can provide the means for finding hope in these anxious times.


From the Hardcover edition.
 

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Contents

The Briefing
1
Ask stupid questions 21
19
Jump fences
45
Make hope visible
70
Go deep 99
97
Work the metaphor
126
Design what you do
155
SECTION Ill SOCIAL
183
Embrace constraints 21 1
211
Design fbr emergence 23 0
238
The Glinnnerati
293
The Glimmer Glossary
301
Resources 309
310
Acknowledgments
329
Copyright

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About the author (2009)

Warren Berger is an award-winning journalist and the author of three books, including the seminal Advertising Today, and co-author of No Opportunity Wasted, which was featured twice on the Oprah Winfrey Show. He is the creator and current editor of the design and advertising focused magazine One.


From the Hardcover edition.

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