Do Business with People You Can Tru$t: Balancing Profits & Principles

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andBEYOND Communications, 2002 - Business ethics - 142 pages
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"This succinct guide aims to uncover the business morality of a company through the words of a CEO in the annual letter to shareholders. Trust is written for CEOs, corporate communicators, and investors who want straight talk from honest leaders. Readers will gain important business insights to help them judge the character of a company and its leadership."--Book jacket.

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Contents

An Invitation
1
If I Only Had A Brain
11
OneNight Stand or LongTerm Relationship
21
Copyright

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